ANJUSS TIME OUT

This is the third drop I’ve developed for the Anjuss brand. TIME OUT is the drop that embodies the concept of the ANJUSS 2025 summer collection, “Urban Resort,” exploring the duality between leisure, relaxation, and rest within a chaotic urban setting as a form of escapism. The drop explores the theme of escapism by using the resort setting as a state of mind where one can create their own narrative of indulgence and escape from the turmoil of everyday life.

For this drop, we drew heavily on sports references found within the “Old Money” aesthetic—such as golf and tennis—which are reflected in the use of pinstripes and the rubberized coat-of-arms print and label; we also incorporated vintage elements that reinforce the idea of a vacation and cherished memories, such as postcards featuring resort imagery and stamps. These references, combined with modern pieces aligned with streetwear trends, drove the concept of the drop.

Illustrations:ZB Nester
Product Development: Anjuss / Maria Luiza Machado Verardi / Danúbya Lopes
Photography:Anjuss / NVK
Art Direction: Mariana Atayde