COLLAB URBAN GALLERY

URBAN GALLERY is the theme and name of Anjuss’s end-of-year collaboration. Inspired by the brand’s history with street art, this drop is based on the concept of the urban landscape as a collective space for free artistic expression, where each individual and their way of dressing is a manifestation of that freedom—like a painting hanging in a gallery. To illustrate this concept of “art to wear,” we selected three female artists with roots in street art— Marcella Calado, Baby Babi, and Julia Rodrigues—to each create an illustration reflecting their own aesthetics and identities.

My role involved curating the artists, conceptualizing the drop, and developing a graphic language that encompassed the three artists’ aesthetics. I developed the visual identity, packaging, and the adaptation of the illustrations onto the collection’s pieces, as well as creating a pattern that was applied to accessories and promotional items.

Visual Identity / Surfaces: ZB Nester
Illustrations:Baby Babi / Marcella Calado / Julia Rodrigues
Product Development: Anjuss / ZB Nester / Maria Luiza Machado Verardi / Danúbya Lopes
Photography:Anjuss / NVK
Art Direction: Mariana Atayde