ANJUSS URBAN LEGACY

URBAN LEGACY is the collection I designed to celebrate Anjuss’s 30th anniversary as part of the commemorative collection Anjuss Legacy. This launch represents the legacy the brand aims to carry into the future, connecting generations through an aesthetic that blends heritage and innovation, tradition and attitude.

For this collection, I explored printing techniques never before used in the brand’s history, such as the laser-printed monogram on the denim pieces—developed from the brand’s iconic wing and the letters ANJ, short for Anjuss—creating a unique signature that is now part of the brand’s identity beyond this collection. Other highlights include embossed metallic appliqués and fabric cutouts on the hoodies, designed to become increasingly worn and frayed with each wash, contributing to the rugged aesthetic of these pieces.

Graphic symbols, such as the signet ring, the ancient sword, and the mouth with grillz, represent the union between the classic and the urban, reflecting the bonds that define families, styles, and memories. URBAN LEGACY is a visual statement of what has been built so far—and of what Anjuss envisions for the future.

Illustrations:ZB Nester
Product Development: Anjuss / Maria Luiza Machado Verardi / Danúbya Lopes
Photography:Anjuss / NVK
Art Direction: Mariana Atayde / ZB Nester